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Home -> Articles -> The SEOs: Definition and Techniques

ArticlesThe SEOs: Definition and Techniques

The Search Engine Optimization (SEO) began in 1990 and it is a group of methodologies with the objective to increase visibility of a website in search engine listings - a program which helps to find information on a computer system, like personal computer or the World Wide Web, by tipping, usually, a word or phrases. It also refers to the consultants that create optimization projects for client sites.

The listings in a Search Engine enlarge the site's traffic. People work on comprehension of the internal logic or algorithms of Search Engines, ensuring maximum exposure for a website. Many artificial techniques, however, are emploied, like the keyword spamming, which inserts a random text at the bottom of webpage, with colors to match the background of the page. The text usually includes words that are frequently searched, like sex, to access large streams of traffic.

The spam and flood became common between the search engines and, then, many of them started to ask for money to allow the general public and webmasters. Some SEOs still offer free submit forms. Google is one of the most famous SEO, but this search site also accepts payment from some websites and, for them, they graphically distinct their text from the unpaid. They use, yet, many methods to avoid that paid placement be less visible than truly irrelevant content.

The techniques of the Search Engine Optimization are, essentially, to choose the right keywords for the site, use hidden text (by using the same color of the background for the font), use auto-print, a redirection page or mirror sites. Many people also use comments in the tags of the HTML code. No one can read these informations, unless they view the source. With the use of a JavaScript, it stores keywords into the pages. The ethic of these proceedings is always questioned, and many SEOs were banned because of the abuse.

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