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Home -> News -> The Profile of American Online Users of Search Engines

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United States - June 22, 2005 - A Harris Interactive survey points out that 56 percent of the internet users don't know the difference between genuine search engine results and paid search listings. Younger users are more likely to know the difference. Experience doesn't count: more than half (53 percent) of the users online for more than 5 years can't tell the difference between ads and genuine results. The survey also says that 51 percent of U.S. adults make use of search for shopping.

Fifty-four percent of the Google users, 42 percent of Yahoo users and 36 percent of the MSN searchers know the difference between paid and genuine listings.

Eighty percent out of the 51 percent of users employ search engines for shopping prices
comparison. Seventy-five percent of the male population, against 65 percent of the female population, research products online.

Seventy percent of the internet users of search engines prefer Google, but most of them use more than one engine. Only 13 percent of them declared their loyalty to Google while users of other search engines were even less loyal, proportionally.

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