United States - July 15th, 2005: Keyword prices reached the average of $1,72 this June, according to Fathom Online Keyword Price Index. Since keyword prices started being indexed back in September last, publication shows a raise in 25%.

Such figures based on the average out of the five best-ranked positions in the U.S. not including brand-keywords. Interesting numbers show that keywords referring to wireless services increased 19% last month, which is the highest raise in category. On the other hand, "travel", one of the most popular keywords on the internet, raised only 1% on June. The only important fall reported was -2% in Broadband related terms.

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